Technical Writing

In a world of texting, informal emails, and media overload, effective writing has become a lost art. And yet, your audience can still be moved by simple, elegant and intelligent copy writing. Principle Point has spent time in some of the highest of technical worlds - biochemistry, genetics and enzyme kinetics - and we've learned that 'techno-speak' is no way to do business. We take the time first to understand our clients' technology, product features and key selling points. This may involve in-depth conversations with engineers or scientists, or even product demonstrations. Then we thread the most salient elements into a palatable story for your target audience. Simplifying - but never over-simplifying - the complexity of your message.


  • (ghost written article) Nexersys and HIIT a Knockout Combination for Members. Club Solutions ( 2012 July.
  • Grant Gibson, Ph.D., Damon Borich, M.D., Removing Guesswork From Skin Care And Hair CarePersonal Care ( 2008 September.
  • Gregory P. Pogue, Ph.D.; Grant Gibson, Ph.D.; and J. Donald Capra, M.D. HLA-omics and cancer biomarkers: emerging tools and technologies for the medical laboratory.  Medical Laboratory Observer. 2008 April.
  • Grant Gibson, PhD.  Funding and Commercialising New Drug Delivery Technology.  Drug Delivery Report. 2008 Winter.
  • Grant Gibson, Ph.D., Proteomics and Antibody Arrays: Antibody arrays are a powerful proteomics tool.     ADVANCE for Administrators of the Laboratory. 2006 June: 79-81.
  • Gibson GE, Harris BG, Cook, PF.  Optimum activity of the phosphofructokinase from Ascaris suum requires more than one metal ion. Biochemistry. 2006 Feb 21; 45(7):2453-60.
  • Pietrantonio PV, Gibson G, Nawrocki S, Carrier F, Knight WP Jr.  Insecticide resistance status, esterase activity, and electromorphs from mosquito populations of Culex quinquefasciatus Say (Diptera: Culicidae), in Houston (Harris County), Texas.  J Vector Ecol. 2000 Jun; 25(1):74-89.
  • Raushel FM, Mullins LS, Gibson GE.  A stringent test for the nucleotide switch mechanism of carbamoyl phosphate synthetase. Biochemistry. 1998 Jul 14;37(28):10272-8.
  • Gibson GE, Harris BG, Cook PF.  Isotope partitioning with Ascaris suum phosphofructokinase is consistent with an ordered kinetic mechanismBiochemistry. 1996 Apr 30;35(17):5451-7.


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