Technical Writing

In a world of texting, informal emails, and media overload, effective writing has become a lost art. And yet, your audience can still be moved by simple, elegant and intelligent copy writing. Principle Point has spent time in some of the highest of technical worlds - biochemistry, genetics and enzyme kinetics - and we've learned that 'techno-speak' is no way to do business. We take the time first to understand our clients' technology, product features and key selling points. This may involve in-depth conversations with engineers or scientists, or even product demonstrations. Then we thread the most salient elements into a palatable story for your target audience. Simplifying - but never over-simplifying - the complexity of your message.

PUBLICATIONS