Our Team

Principle Point is driven by intelligent creativity.  Our goal is to understand our client's product or technology, to seek the strongest foundation for creative differentiation and then to dazzle our clients with creative inspiration based on a sound technical understanding. We believe in results, both for ourselves and for our clients.  We know that our work is not about us, but about our clients and the customers they serve.  We are satisfied only when your brand grows and your sales soar. Our unique backgrounds provide a creative and practical perspective to each and every client project.

Robert Cordes
Partner & Creative Director

Robert Cordes has diverse experience ranging from art and design to ecommerce, interactive and web solutions and strategic business planning. He has been an industry-defining creative consultant for major healthcare, life science and technology companies for more than 20 years, including 19 years of senior-level management.   more >