Our Philosophy

“We are stuck with technology when what we really want is just stuff that works.”  - Douglas Adams, The Salmon of Doubt

It’s not enough to describe your technology and products. Your goal is to compel your audience to act, to visit your website and to purchase your product, or at least to begin the technology evaluation process. Principle Point creates websites, advertisements, digital brochures and other tools that are targeted and compelling, describing you not as a series of product specs but a solution to a key market need. We aren’t interested only in ‘pretty,’ filling our portfolio with award-winning designs. We anticipate each step of the sales process, nudging your audience along the pathway to a sale.

Signal-To-Noise Improvement

We help you to find your identity, your voice and your audience. Then, we help you stand out so that life scientists, physicians or consumers can find you. We are a creative marketing communications firm providing a range of strategic and tactical solutions such as marketing plans, brochures, websites that stand out and ads that create demand. We work with clients to rise above the noise, to compel your audience to act, and to generate sales.

“Art for art's sake is a philosophy of the well-fed.” – Frank Lloyd Wright

You'd be surprised what some advertising agencies are willing to do to stroke their own ego.They'll talk you into ad concepts that don't fit your company, don't fit your brand or don't result in sales. Why would they do this? Because most ad agencies’ primary motivation is winning awards, not creating measurable results for clients. At the annual Addy awards dinner, they look at each other's work but they never mention results. They give out awards for the bold ads, they laugh at the funny ads and admire the risky ads. We believe that your advertising should do three things: 1) it should get the proper attention from your prospects; 2) it should inform, persuade or influence your audience enough to evoke some action; and 3) it should increase the overall bottom line of your company and make you the hero. We make intelligent, creative ads, but mostly importantly, we make your sales quota.

Smart Creative For Smart People

It’s not enough to have a fancy technology or an exciting product. Life scientists are smart, but they are also busy. We help you stand out and grab their attention. With deep expertise ranging from branding, copy writing, technical writing, graphic design and web design, our smart designers provide the highest production quality available. And with life scientists on our team, our goal is to understand your audience fully and to generate audience-appropriate material.

“It would be possible to describe everything scientifically, but it would make no sense; it would be without meaning, as if you described a Beethoven symphony as a variation of wave pressure.” – Albert Einstein

“It was the best of technologies, it was the worst of technologies…”  Do the product datasheets generated by your R&D team read more like an epic tale than a useful sales tool? When a scientist submits a grant application, there are word limits. Is this because the scientific panel is incapable of understanding the scientific language? Of course not. It is because the grant review panel has many, many applications and only a finite amount of time. Often the best grant applications are the simplest, clearest presentations that make the reviewer’s decision easy. The same is true with your company’s marketing communications. By identifying the most salient points in which your audience is interested and focusing on solutions to key needs, your audience is compelled to dig deeper, to seek supporting data, and – most importantly – to buy.

To-The-Point Messaging

One of the most common communication problems with health care and life science companies is the sheer complexity and copy length of written material. We know – you are marketing to scientists and physicians or even discerning consumers, so you have to speak their language, right? Yes and no. Our philosophy? Less is more. We start with your most compelling point to your largest audience and work backward with supporting points.

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Biotech Marketing Word Cloud
published 8 years 6 months ago
published 8 years 7 months ago

Call us at 512.394.4680 | Copyright 2016. PrinciplePoint Marketing, LLC  Back to Top  Austin, Texas

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