Portfolio and Case Studies

Less an agency, more a partner

There is a transition point in every company’s growth where it can't quite afford a full time marcom person nor can it afford the time or cost to manage an advertising agency. That is where we step in. We offer easy, pay as you go marcom support ranging... + details

Principle Point's graphic design studio is focused on providing superior creative work for our clients.  Our background stems from knowledge of the Life Sciences, Healthcare, Pharma and High Tech industries as well as a long history of providing professional graphic design to our clients. For... + details

Nexersys Corporate Website

It's more important than ever. Your website. It's usually the first line of communication with your clients and future customers and may be the determining factor in whom they choose to do business with. It has to work hard and look good.

If you need a website, or a new look, we can help... + details

Put yourself in your customers' shoes. They are bombarded with information, facts, slogans and offers - on every web page, in every journal, on every TV channel or radio station.  And an advertising 'arms race' to overcome this noise by outspending your competition usually isn't an option. To... + details

Nexersys Website Redesign

Nexersys is one of the coolest pieces of cross-training equipment we've ever seen.  When we saw it, we wanted to buy it.  The marketing team knows that their invention has great sex appeal, and so they invested heavily in marketing efforts to show the equipment in action.  These efforts included... + details

When we first met with Asuragen, we were thoroughly impressed with their Pharmacogenomics testing, their Genetic Diagnostic Kits and their CLIA Lab Services.  And we were more impressed that they wanted to match their technology with successful high-tech marketing, putting the best face on their... + details

In 2000, Ambion took its highly successful RNA research business into the clinical diagnostics market.  One of the first companies to take on the challenging opportunities of microRNA (miRNA), Ambion Diagnostics needed to make its presence known against industry giants such as Roche Molecular... + details

By 2005, Luminex had emerged on the genomics and proteomics landscape, getting its microsphere assay platform into high-level research laboratories such as Lawrence Livermore National Laboratory, Centers for Disease Control, ARUP Laboratories and the Broad Institute.  With nearly 1,000 research... + details

Medical Carbon Research Institute, LLC (MCRI) was founded by Jack Bokros, Ph.D. in 1994 to develop prosthetic heart valve technology using pyrolytic carbon.  As with most startup healthcare companies, MCRI had lots of engineering specs, highly technical... + details

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Biotech Marketing Word Cloud
published 5 years 10 months ago
published 5 years 11 months ago

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