About Us

Principle Point Marketing Solutions – Deep in the heart of biotech

Founded in Austin, Texas in 2001, Principle Point now works with clients worldwide. We’ve served several major industries, but specialize in strategic marketing for biotechnology and life science companies.  Texas is a world leader in academic research within biotechnology and the life sciences. The University of Texas system alone, with its 15 campuses located in Austin, Dallas, Houston, San Antonio and elsewhere, is a distinguished leader recently scoring first in the world in number of biotechnology patents (Mind to Market: A Global Analysis of University Biotechnology Transfer and Commercialization - Milken Institute, 2006).  The University of Texas, Texas A&M University, Texas Tech University and other University Systems have spun out a number of biotech and life sciences companies, and the $3 billion state initiative to form the Cancer Prevention & Research Institute of Texas (CPRIT) is helping to fuel cutting-edge innovations in oncology, all within the borders of Texas.

The agency principals at Principle Point have worked with a number of these Texas biotechnology companies, helping to map out commercialization strategies, marketing plans and communications programs to accelerate their success. These relationships with biotech, pharmaceutical and medical device companies range from start-ups to established industry leaders. We provide lifecycle-appropriate consulting to our clients, advising them on a range of sales and marketing needs, assisting them in making strategic decisions that affect their bottom line.

We are more than a full-service advertising agency. We are focused on making sales, whatever that takes.

The agency principals have very different backgrounds but one single vision: do what ever it takes to make our clients money.  The answer is not always glamorous – such as fancy materials that build our portfolio or stroke the client’s ego. What may be needed is something simple. An extended sales and marketing team to resolve key bottlenecks or a small tweak to optimize the marketing programs in which you are already engaged. We are ready to roll up our sleeves and work.

Principle Point is a marketing strategy consulting firm, but with the capabilities and the drive to implement your strategy as well. We counsel our clients on the strategic issues, using our diverse industry expertise and analytical discipline to help you make informed decisions more quickly. But more importantly, we help you find the shortest path to making money.

Our clients come to us because they know we offer more than a typical ad agency, we offer them the knowledge, the insight and the guidance they need to move toward their goals. Our team brings to our clients proven solutions, deep knowledge of their industries, and straightforward solutions to produce rapid results.


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Recent Articles

Biotech Marketing Word Cloud
published 8 years 6 months ago
published 8 years 7 months ago

Call us at 512.394.4680 | Copyright 2016. PrinciplePoint Marketing, LLC  Back to Top  Austin, Texas

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